Robert Day works on disinfecting surfaces on a bus in Detroit, Wednesday, April 8, 2020. Detroit buses will have surgical masks available to riders starting Wednesday, a new precaution the city is taking from the new coronavirus COVID-19. (Photo provided by AP) Virus Outbreak Michigan
Robert Day works on disinfecting surfaces on a bus in Detroit, Wednesday, April 8, 2020. Detroit buses will have surgical masks available to riders starting Wednesday, a new precaution the city is taking from the new coronavirus COVID-19. (Photo provided by AP)

Wearing a mask to reduce the spread of germs and to show you  care is the primary message in a new ad.

LANSING, MI — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus, with a focus on appealing to those who believe the state’s requirement infringes on their rights.

The “spread hope, not COVID” message includes three public service announcements. Two feature military members saying they wear a face covering to protect their freedom and the freedom of others, saying it can reduce the chance of spreading COVID-19 by 70%. A sergeant puts on a mask showing the American flag.

“The more we wear masks, the sooner this is going to end, the sooner we can return to normal,” Robert Gordon, director of the state Department of Health and Human Services, said of the new ads. They are based on surveys of about 2,000 residents and are being funded with federal virus relief aid.

READ MORE: Follow the Lead of #MaskUpMichigan — Not Trump’s Coronavirus Disinfo Twitter Campaign