This Clinton Township businesswoman Sha’Kvia Woods is building momentum and growing her customer base with her colorful passion
CLINTON TOWNSHIP, MI—Sha’Kvia Woods, 27 of Clinton Township, is basking in the beauty of her new colorful business.
During the pandemic—at a time when job security was not the greatest—especially in Michigan, Woods created a new career for herself: Hue Handler.
“It really just started from the beginning of the pandemic. I was off of work for two months and I just had a lot of idle time,” Woods said, adding that the inspiration behind her business came from when she purchased her house one year ago and multiple paint projects needed to be done around the home. “I was looking around for a painter and they were charging a lot.”
So Woods decided to do it herself. She purchased the paint supplies and painted a color block wall. The end result eight hours later? She was happy with the complementary colors and her business was born, after a little help from above.
“I prayed to God and I said, ‘I want to do more and be more. I just started reciting that prayer daily,” she said, adding that after showing her friends and family her paint job the floodgates opened and customers started lining up. “It kind of just fueled me; Maybe this is a lane for me. Maybe this is something I can do and be a part of,” she said.
A Fresh Coat, A New Start
Her business, which she works together with her sister, involves color blocking (creating a design with multiple colors and shapes) and painting.
Woods, who also works at AT&T as a case manager, said that her day job helps her with her other job, too, from a customer service and organizational standpoint with meeting deadlines and the like. Her dream one day would be to run her painting business full time once it gets off the ground and expands.
Presently, she and her sisters travel throughout metro Detroit to the client’s home primarily by word-of-mouth.
“Social media helps definitely anytime we post a new project we get a lot of inquiries,” she said, adding that she has been the creative type ever since she was a child.
Woods’ daughter, also has the entrepreneur bug and creates Barbie doll clothing.
Woods said that while not everyone has to start a business or do something major, if they want to they can.
“You have to believe in yourself,” she said, adding that she takes her own advice because there will be days sometimes when she doesn’t get a call for a paint job, but she keeps going. “Then it will be a day when three people are inquiring. You have to have faith and believe in yourself.”
She added that when there are slow days use those days to work on your craft and improve the business.
“So when the calls start coming in you are ready and prepared,” she said, adding that as a Black-woman owned painting business (who doesn’t see people who don’t often look like her) she shows up ready every day. “I definitely feel a sense of empowerment. I definitely believe that women can do whatever they put their minds to. A lot of people consider this a man’s field but I am happy that we can change the outlook on that and kind of encourage other women.”
For more information, email Woods.