This Grand Rapids boutique is ready to welcome shoppers in person and online this holiday season.
Editor’s note: Where you spend your dollar during the pandemic counts. The ‘Gander is featuring unique, independently-owned shops across Michigan, sharing their stories of struggle and triumph during COVID-19 and what you can expect when you support these local businesses. We hope you keep them in mind for Small Business Saturday on Nov. 28 and throughout the holiday season.
MICHIGAN—Ten years ago, partners Chip Minor and Dann Boyles left their jobs, left Nashville, and moved back home to Michigan to chase a wild dream.
They had always fantasized about owning a shop, but now they were really doing it. It was such a drastic move, it felt like rebelling, and that is how their shop found its name.
Although it started small, Rebel quickly grew as more and more people found comfort and inspiration within its walls. Now, Rebel is loved and cherished by the Grand Rapids community.
Boyles said the best word to describe Rebel is celebration.
“We are in the business of celebrating life’s occasions,” Boyle said. “We carry gifts that cheer people up, and help them celebrate birthdays, weddings, new babies, a new job.”
Their inclusive, empowering products create an environment that celebrates love, acceptance, and differences. Many of their products are created by women and minority owned businesses, and in all ways, Rebel celebrates their work.
At Rebel, there is a vast selection of books, candles, cards, décor, accessories, Michigan themed items, and more. They even have an entire section dedicated to “little rebels,” with children and infant products, and “furry rebels,” for the pets in your life.
With the endless candles to smell and hilarious cards to read, Rebel is more than just a shop. It’s a happy place where guests can stop in and take a break from their day to day life. It’s a place where anyone can find something that makes them smile, or something they know would make someone in their life smile.
At the start of the pandemic, Rebel wanted to maintain that escape, and they quickly created an online shop to browse and purchase their merchandise. It wasn’t easy, but by the support of each other, their ever-flexible staff, and their loyal customers, Rebel has managed to keep finding reasons to celebrate.
“Our customers have been so supportive and concerned which has been amazing,” Boyle said.
As holiday shopping begins, the best way for concerned patrons to help support Rebel is by shopping early. Whether it’s by ordering online to have products shipped or participating in curbside pick-up, those early orders are what will help most, he said.
Rebel’s holiday décor and selection is already on display and ready for the season.
“We are suggesting gifts that could make someone’s life more comfortable as they spend more time at home,” Boyle added.
Michiganders are in for a long winter and even though many can’t be with their loved ones, Rebel offers the opportunity to still connect with them through a thoughtful gift or a hilarious card, he explained
Some of Boyles suggestions include, “a mug, some peppermint simple syrup and some handmade marshmallows, or things to make a great cocktail or a charcuterie board, some luxury bath items or a beautifully scented candle.”
You can shop Rebel at rebelgr.com or visit them in store at 1555 Wealthy Street SE, Suite 101 Grand Rapids, Michigan.
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