Web Display Ad
Specifications
High-impact, non-intrusive advertising guidelines designed to maintain editorial integrity while delivering exceptional campaign performance.
Standard Display Units
Leaderboard
728 x 90 px
Formats: JPG, PNG, GIF, HTML5
Max Size: 150kb
Platform: Desktop, Tablet
Creative Type: HTML5, JPG or GIF
Medium Rectangle
300 x 250 px
Formats: JPG, PNG, GIF, HTML5
Max Size: 150kb
Platform: Desktop, Tablet
Creative Type: HTML5, JPG or GIF
Mobile Leaderboard
320 x 50 px
Formats: JPG, PNG, GIF, HTML5
Max Size: 150kb
Platform: Desktop, Tablet
Creative Type: HTML5, JPG or GIF
Premium High-Impact Units
Premium Placement
Billboard
970 x 250 px
Formats: JPG, PNG, HTML5
Max Size: 250kb
Creative Type: HTML5, JPG or GIF
Premium Placement
Half Page
300 x 600 px
Formats: JPG, PNG, HTML5
Max Size: 250kb
Creative Type: HTML5, JPG or GIF
Pre-Roll Video
High Engagement
In-Stream Pre-Roll
16:9 Aspect Ratio
Formats: MP4, MOV
Max Size: 25MB
Duration: 15s or 30s
Creative Type: VAST/VPAID
General Requirements and Guidelines
To ensure a premium experience for our readers, all creative must adhere to these technical standards.
Animation Length
Maximum of 30 seconds. Animations must cease after 30 seconds; loops are permitted if they conclude within the timeframe. No aggressive strobing or flashing.
Border Requirements
All creative with white or partially white backgrounds must feature a distinct 1px solid border (minimum #CCCCCC) to clearly separate the ad from editorial content.
Click-through URLs
All ads must include a secure (HTTPS) click-through URL. Third-party tracking tags (1×1 pixels) are supported for impressions and clicks.