Culture

Looking for spooky attire? See Michigan’s popular Halloween costumes

Here’s what to know about Michigan’s most popular Halloween costumes.

A Spirit Halloween store is shown in this photo.
A Spirit Halloween store is shown in this photo from Saturday, Sept. 13, 2025. (USA Today Network)

Halloween is just around the corner, and if you’re looking for costume ideas, many Michiganders are drawing inspiration from spooky films and television series, Google search data shows.

Google Frightgeist, a Halloween-themed analysis of Google Trends data, found that the most-searched for Halloween costume in the U.S. was Buddy the Unicorn, from the comedy-horror film “Buddy.”

Here’s what to know about Michigan’s most popular Halloween costumes.

What are the most popular Halloween costumes in Michigan?

Google Frightgeist has ranked the most searched-for costumes across Michigan, breaking the state down into regions.

  • Southeast Michigan: Alice in Wonderland
  • South-central Michigan: Skeleton
  • Mid-Michigan: Velma Dinkley from Scooby Doo
  • West Michigan: Starfire from DC Universe
  • Northeast Michigan: Beetlejuice
  • Northern Michigan: Donkey from Shrek
  • Eastern UP: Donkey from Shrek
  • Western UP: Poison Ivy from DC Universe

What are the most popular Halloween costumes in the US?

Here are the most searched-for Halloween costumes nationwide, per Google Frightgeist:

  1. Buddy the Unicorn
  2. Needoh
  3. Nikki from Obsession
  4. Agamemnon from the Odyssey
  5. Lily Love Braids from Poppy Playtime
  6. Oliver Tree
  7. Verity from Minecraft
  8. Carl from Dungeon Crawler Carl
  9. Disco Scooby Doo
  10. Hazel Hook from Descendants

What is Google Frightgeist?

Google Frightgeist is an analysis of Halloween-themed Google searches through Google Trends.

This article originally appeared on Detroit Free Press: Looking for spooky attire? See Michigan’s popular Halloween costumes

Reporting by Jenna Prestininzi, USA TODAY NETWORK / Detroit Free Press

USA TODAY Network via Reuters Connect

Keep The 'Gander free for everyone

If you found this story useful, would you consider supporting The 'Gander?

Every day, our team works to provide Michiganders with free, fact-based reporting about the issues, policies, and decisions shaping life across the state. We believe everyone deserves access to trustworthy local news—not just those who can afford a subscription.

That's why you'll never hit a paywall here (though we may ask you to sign up for our newsletter). But keeping our journalism free depends on readers who believe informed communities are worth investing in.

If our reporting has helped you better understand what's happening in Michigan, please consider making a donation today. Every contribution helps us continue reporting, informing, and serving communities across the state.

Kyle Kaminski
Kyle Kaminski Chief Political Correspondent
Support our team