The ‘Gander Newsletter Sponsorship Opportunities
Showcase your brand to digital-first audiences in Michigan who don’t rely on traditional media sources to get their news. The ‘Gander is a locally based digital news source dedicated to exploring how the daily goings-on impact Michigan families and communities with a focus on lifestyle and local news.
The ‘Gander Flagship Daily Newsletter
AUDIENCE: 346k subscribers, 52% open rate, 1% click rate
NATIVE AD SPONSORSHIP: Each sponsorship includes a “sponsored by” header and one (1) high-performing native ad unit with an image and a 3-5 sentence paragraph up to 250 characters.
The ‘Gander Sponsored Article Blast
AUDIENCE: Select portion of 346k The ‘Gander newsletter audience
WEB SPONSORSHIP: One (1) dedicated, branded sponsored content newsletter written by COURIER team, sent to a specific segment with a custom subject line and schedule, and cross-published on The ‘Gander website.
The ‘Gander Newsletter Sponsorship Opportunities
Showcase your brand to digital-first audiences in Michigan who don’t rely on traditional media sources to get their news. The ‘Gander is a locally based digital news source dedicated to exploring how the daily goings-on impact Michigan families and communities with a focus on lifestyle and local news.
The ‘Gander Website Banner Ads
AUDIENCE: Minimum 35,000 web visitors per month
WEB SPONSORSHIP: Each sponsorship includes taking over all digital banners across The ‘Gander website for duration of advertising buy
The ‘Gander Sponsored Web Article
AUDIENCE: The ‘Gander web traffic
WEB SPONSORSHIP: One (1) branded sponsored content article written by COURIER team published on The ‘Gander newsroom website, gandernewsroom.com
Full The ‘Gander Weekly Takeover
TAKEOVER EXCLUSIVE SPONSORSHIP: Weekly full sponsorship of The ‘Gander newsroom with daily newsletter native sponsorships, sponsored email blast to full The ‘Gander subscriber audience, and all The ‘Gander website digital banners for weekly duration.
The ‘Gander Social Partnership Opportunities
Connect authentically with our audience of digital-first Michiganders who rely on The ‘Gander on social media for their news. A social collaboration with The ‘Gander can help you drive conversions, attract new followers, and build awareness for your campaign or brand.
TikTok Partner Grid Post
AUDIENCE: 52k followers
Each partner post includes branded custom content, optional collaborative post with client account, permanent post on The ‘Gander TT, report on post analytics
Facebook Partner Grid Post
AUDIENCE: 167k followers
Each partner post includes branded custom content, optional collaborative post with client account, permanent post on The ‘Gander FB, report on post analytics
Instagram Partner Grid Post
AUDIENCE: 58k followers
Each partner post includes branded custom content, optional collaborative post with client account, permanent post on The ‘Gander IG, post shared to stories, report on post analytics
Instagram Partner Story
AUDIENCE: 58k followers
Each partner story includes branded custom content, brand mention by The ‘Gander and tag on The ‘Gander IG, report on story analytics
Cross-Platform Campaign
AUDIENCE: Bundled audience of TikTok, Instagram, Instagram Story, and Facebook
Each multi-platform campaign can include branded custom content cross-posted on platforms of client’s choosing, optional collaborative posting with client accounts, permanent posting on The ‘Gander accounts, and reports on post analytics
Inquire within for bespoke pricing for your custom proposal
*Due to The ‘Gander and platform policies, all social media partnerships are reviewed on a case-by-case basis. All collaborative posts are subject to final approval by The ‘Gander team.