4 Years Later: Michigan Weed by the Numbers

Cannabis Sales Outpace Liquor, Dairy Sales in Michigan

MICHIGAN—It’s official: Michigan is the second-largest cannabis market in the country. 

Whether you’re a regular toker who geeks out about the industry or simply one of the 2.3 million Michiganders who voted to legalize weed in 2018 and appreciates a good ol’ fashioned progress report, here are some interesting stats.

• More than 600 pot shops across Michigan sold nearly $2.3 billion worth of marijuana in 2022. That’s more weed than every state except California. (For context, Michigan’s liquor sales were $1.94 billion in 2021. And the dairy industry—which for decades has been our state’s largest agricultural commodity—tracked $2.1 billion in sales in 2021.)
• We’re still growing. More than $208 million in recreational weed sales happened in December 2022 alone: that’s a new monthly record for Michigan.
• Since Michiganders voted to approve the Regulation and Taxation of Marijuana Act in 2018, we’ve purchased $5.47 billion worth of weed since the law took effect, state records show.
• The industry has brought more than 28,000 jobs to Michigan. 
• Weed is more affordable than ever: The average ounce of weed right now costs only about $90—or about $3 for a fat, one-gram joint.

• Nearly 50% of cannabis shoppers in Michigan are millennials, with the same proportion of sales coming from men between the ages of 26-57. Michigan, however, also showed a slightly higher representation of women customers compared to other states, reports show.
• A recent University of Michigan study shows that one in nine Michiganders used cannabis at least once in the last month. 

This information originally appeared in The MichiGanja Report, a free newsletter from The ‘Gander about all things cannabis, written by ‘Gander Editor Kyle Kaminski. Click here to subscribe, and we’ll send the next edition straight to your inbox.

READ MORE: Family-Owned Pot Shop Brings Big Business to Small Michigan Town